IHG Hotels & Resorts has launched its first Vignette Collection property in Indonesia, marking another big step in luxury and lifestyle hospitality. While this move focuses on Southeast Asia, it offers valuable insights for hotels and resorts in the United Arab Emirates looking to upgrade their offerings.
At Horeca Store, we understand how important it is for UAE-based hospitality businesses to stay updated with global trends. More importantly, we make it easier for you to bring those trends to life with our range of commercial equipment and supplies—all available in one place.
What Is the Vignette Collection?
The Vignette Collection is IHG’s new luxury brand, designed to offer unique and character-rich stays. Each hotel in this collection blends local culture with high-end comfort, giving guests a truly personalized experience. The recently launched Rumah Luwih Bali, part of the Vignette Collection, showcases how properties can balance tradition and modern luxury.
For UAE hoteliers, this is a timely reminder: today’s travelers want more than just a place to sleep. They seek memorable stays, distinctive interiors, and top-tier service.
What Can UAE Hotels Learn from This?
Whether you're managing a boutique hotel in Dubai or a beach resort in Fujairah, there are key takeaways from IHG’s move:
1. Focus on Experience
Guests remember how a place made them feel. From the check-in desk to the in-room amenities, every touchpoint matters.
2. Invest in High-Quality Equipment
Stylish furniture, professional kitchen tools, and guest comfort items make all the difference.
3. Support Local Culture and Design
Just like Bali's Vignette Collection hotel blends heritage with hospitality, UAE hotels can embrace Arabic design, Emirati traditions, and modern luxury.
How Horeca Store Supports Hospitality Growth in the UAE
At Horeca Store, we help UAE-based hospitality businesses turn their vision into reality. From restaurant kitchens to hotel rooms, we supply everything needed to create seamless and elevated guest experiences.
Why Choose Horeca Store?
- All-in-One Supplier – No need to deal with multiple vendors.
- Premium Equipment & Supplies – Trusted quality that lasts.
- Wide Product Variety – From commercial ovens to guest room amenities.
- Competitive Prices – Ideal for both startups and large hotel groups.
- Fast UAE Delivery – Get what you need, when you need it.
Whether you’re starting a new property or upgrading an existing one, Horeca Store helps you meet modern guest expectations with ease.
Take Your Hospitality Business to the Next Level
The UAE hospitality scene is competitive—but full of opportunity. If global hotel brands are upgrading their offerings, it’s the right time for you to do the same. Horeca Store is your reliable partner for all the equipment and supplies you need to enhance your service and stand out.
👉 Visit Horeca Store to explore our full range of hospitality products. Ready to talk? Contact us today for tailored solutions.

